Friction acts in the direction opposite motion both going up and coming down, dissipating some of the original KE. So the automobile ends up moving more slowly at the end.
Intuitively:
We can think about what happens in the process of going up and coming back down. In the absence of friction the initial KE would convert to an equal amount of PE gain, all of which would then converted back to KE on the return.
With friction present, however, the automobile doesn't climb as high as it would if friction was not present. There will be less PE to loses, and additional energy will be lost to friction on the way back down.
A little more rigorously:
As the automobile coasts along the incline, in whichever direction, it will experience a force of rolling friction in the direction opposite its motion. The force it exerts against friction is in the direction of its motion, so it does positive work.
The automobile will continue coasting up the incline until its KE becomes zero (i.e., until it comes to rest for an instant).
Since it does positive work against friction, its total change in PE as it travels up the incline will be less than its original KE.
It will then coast back down the incline, losing PE and again doing work against friction.
When it returns to its starting position, its loss of PE on the way down have been equal to the PE gain it experienced going up. T
he PE loss on the way down is therefore less than its original KE, so even without the friction loss on the way down it would would end up with less KE than when it started.
The frictional force on the way down once again opposes motion, so some of the PE loss is dissipated against friction, leaving it with even less KE.
Between the instant it starts up the incline and the instant it returns to its initial point, its PE change is zero, and it does positive work against the frictional force.
Using the formulation
`dPE + `dKE + `dW_by_noncons = 0
of the work-energy theorem, since `dW_by_noncons is positive and `dPE is zero we have
0 + `dKE + `dW_by_noncons = 0, which we rearrange into the form
`dKE = - `dW_by_noncons.
The right-hand side is negative, so `dKE is negative. The automobile ends up moving more slowly than when it started.
Using alternative formulation of the work-energy theorem we have
`dW_on_nc = `dKE + `dPE.
`dW_on_nc is negative, and `dPE is again zero, so
`dKE = `dW_on_nc,
which is negative.
We again conclude that the automobile ends up moving more slowly than when it started.