PUBLIC RELATIONS & MARKETING SPECIALIST

The Public Relations & Marketing Specialist reports to the Vice President of Institutional Advancement. This position provides support in the following areas: 1) development and implementation of institutional marketing plan; 2) coordination of public relations and promotional activities including media relations, publications, graphics, and publicity; 3) legislative liaison; and 4) college events. Specific responsibilities include the following:
 

1. Managing all aspects of the College’s Marketing Plan with an emphasis on creating a unified public image.
    
2. Serving as the College’s Chief Information Officer, working directly with the President to develop institutional responses to issues affecting the College and disseminating information to the media about campus events, programs, and accomplishments in a timely manner.
    
3. Managing all aspects of College publications, including editorial assistance with the institution’s web site (excluding those aspects of the web site that are under the direct purview of the instructional unit of the college, i.e., posting of course syllabi or other course materials, discussion forums, or other distance learning activities for instructional purposes) with an emphasis on creating a unified public image.
    
4. To serve as the College’s coordinator of advertising, responsible for the design, preparation, and placement of advertising with appropriate media outlets with an emphasis on creating a unified public image.
    
5. Coordinating College participation in community events and planning College special events, visits by special guests and the public on campus that are designed to enhance positive public relations.
    
6. Serving as the College’s Legislative Liaison, working directly with the President to develop responses to local, state, and federal issues that impact the College and to organize advocacy campaigns in coordination with any VCCS efforts.
    
7. Participating in institutional effectiveness activities and processes including, but not limited to: strategic planning, college-wide surveys, and related workshops/seminars; and implementing appropriate institutional effectiveness processes related to public relations and marketing including, but not limited to, annual departmental planning and evaluation, using a variety of measures and institutional data to improve programs and processes as determined necessary and appropriate.
    
8. Performing other related duties as assigned by the Vice President of Institutional Advancement.