PUBLIC RELATIONS & MARKETING SPECIALIST
The Public Relations & Marketing Specialist reports to the Vice President of
Institutional Advancement. This position provides support in the following
areas: 1) development and implementation of institutional marketing plan; 2)
coordination of public relations and promotional activities including media
relations, publications, graphics, and publicity; 3) legislative liaison; and 4)
college events. Specific responsibilities include the following:
- Managing all aspects of the College’s Marketing Plan with an emphasis on
creating a unified public image.
- Serving as the College’s Chief Information Officer, working directly with the
President to develop institutional responses to issues affecting the College and
disseminating information to the media about campus events, programs, and
accomplishments in a timely manner.
- Managing all aspects of College publications, including editorial assistance
with the institution’s web site (excluding those aspects of the web site that
are under the direct purview of the instructional unit of the college, i.e.,
posting of course syllabi or other course materials, discussion forums, or other
distance learning activities for instructional purposes) with an emphasis on
creating a unified public image.
- To serve as the College’s coordinator of advertising, responsible for the
design, preparation, and placement of advertising with appropriate media outlets
with an emphasis on creating a unified public image.
- Coordinating College participation in community events and planning College
special events, visits by special guests and the public on campus that are
designed to enhance positive public relations.
- Serving as the College’s Legislative Liaison, working directly with the
President to develop responses to local, state, and federal issues that impact
the College and to organize advocacy campaigns in coordination with any VCCS
efforts.
- Participating in institutional effectiveness activities and processes
including, but not limited to: strategic planning, college-wide surveys, and
related workshops/seminars; and implementing appropriate institutional
effectiveness processes related to public relations and marketing including, but
not limited to, annual departmental planning and evaluation, using a variety of
measures and institutional data to improve programs and processes as determined
necessary and appropriate.
- Performing other related duties as assigned by the Vice President of Institutional
Advancement.