7.1.0 Purpose
Operating under the direction of the
Chancellor, the Public Relations Office is
responsible for coordinating the Public
Relations activities of the State Board and
the System Office and, also, assisting the
individual colleges, upon request, with the
goal of promoting a general citizen
understanding of the value of a
comprehensive Community College System in
Virginia.
7.1.1 Functions
The Public Relations Office serves as the
primary contact with the news media,
prepares announcements for dissemination on
a statewide or a regional basis, writes
articles and compiles information in answer
to specific requests from individuals and
organizations.
The Office compiles information, writes and
distributes an annual report for the VCCS
and other informational pieces which pertain
to the System's operation. The Office
prepares and mails a newsletter to a general
list including: State Board members; the
individual community colleges for
distribution to administrators, college
board members, faculty, and staff; Virginia
State Library; and others upon request.
The Office notifies the State Board,
presidents and staff of significant news
events; handles news media requests; serves
as liaison with the Virginia General
Assembly; and performs other activities
related to the public understanding of the
VCCS.
7.1.2 Services to the College
The Public Relations Office provides
assistance and guidance in matters related
to public information as requested by the
colleges.
7.1.3 Responsibilities of the Colleges
The colleges are responsible for the
development and implementation of public
information efforts tailored to their
individual needs in accordance with State
and Federal laws.
7.1.4 College Information
The colleges are responsible for the
development and implementation of public
information efforts tailored to their
individual needs in accordance with State
and Federal laws.
7.1.5 Distribution of Publications/Public
Information page
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Each community college shall make the
following distribution of written material
to the Virginia Community College System:
Catalog |
Instructional Programs & Student
Services (1)
Research and Planning (1)
Vice Chancellor for Academic &
Student Affairs (1)Personnel (1)
Public Relations Office (1)
SCHEV (2) |
Faculty Handbooks |
Personnel (1)
Instructional Programs & Student
Services (1)
Vice Chancellor for Academic &
Student Affairs (1) |
Student Handbooks |
Instructional Programs & Student
Services (1)
Research and Planning (1) |
Annual Reports (if prepared) |
Public Relations Office (for State
Board) (20) |
Class Schedules |
Instructional Programs & Student
Services (1)
Research and Planning (1)
Vice Chancellor for Academic &
Student Affairs (1) |
Newsletters, press releases |
Public Relations Office (1) |
Each community college must also distribute
all college publications to the Virginia
State Library (20 copies). Each community
college may distribute college publications
to the Governor of Virginia and SCHEV.
7.1.6 College Graphics and System
Identification page
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7.1.6.0 Logos
Each college is encouraged to develop its
own distinct graphic identification symbol
(logo). The use of the logo is left to the
discretion of the college, but a uniform
policy for its application within the given
college should be adopted.
7.1.6.1 Seals
Use of college seals is encouraged. The seal
is an official stamp of approval for
documents such as transcripts and should be
used on other items only when they are
considered to be of an official nature.
7.1.6.2 System Identification
Colleges are encouraged, but not required,
to use the words "Virginia Community College
System" and/or identifying emblem in
publications, letterheads, and audio visual
presentations, etc.
7.1.7 Publication Policies
and Procedures page
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7.1.7.0 Time for Publication
Each college may initiate its publications
at the time most appropriate to the college.
7.1.7.1 Content
Each college shall be responsible for the
content of its publications in accordance
with provisions of State and Federal laws.
Official policies, regulations, and
procedures for the State Board for Community
Colleges and the VCCS, however, shall be
included verbatim.
7.1.7.2 V/TDD
A V/TDD (Voice/Telecommunications Device for
the Deaf) number must be printed after the
general telephone number on stationery,
brochures, newsletters, and all public
information and literature. The V/TDD number
should also be listed with the State
information operator.
7.1.7.3 Printing
All printing requests shall follow the
regulations and procedures on printing
established for all agencies of the
Commonwealth of Virginia.
7.1.7.4 Design and Artwork
Each college will be responsible for the
design of its publications and artwork with
assistance provided by the Information
Office of the Virginia Community College
System. The Purchasing Section of the VCCS
will assist in procuring art and design
services. It is recommended that the college
assign the responsibility of coordinating
and directing all of the college's graphics,
particularly in the art and printing areas,
to one individual who may be referred as the
college art and printing contact. The
Director of Institutional Advancement has
been assigned this responsibility at VHCC.
7.1.8 College Publications page
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7.1.8.0 Catalogs and Bulletins
Each college shall prepare a catalog or
bulletin consistent with State and Federal
policies, regulations, and procedures. The
following information must be included in
each college catalog:
- a policy for equal
opportunity/non-discrimination;
- an accreditation statement;
- a statement outlining the law which
allows senior citizens free tuition for
courses in public colleges and universities
provided for by the Senior Citizens Higher
Education Act;
- a statement outlining the law which
provides for free tuition and required fees
for children of persons killed or disabled
in war; and
- a statement outlining the law which
provides for free tuition and required fees
for children of law enforcement officers,
fire fighters, and rescue squad members
killed in the line of duty.
7.1.8.1 Faculty Handbook
Each college shall prepare a faculty
handbook consistent with State and Federal
policies, regulations and procedures.
7.1.8.2 Student Handbook
Each college shall prepare a student
handbook consistent with State and Federal
policies, regulations, and procedures. In
lieu of a separate handbook, however,
colleges may include said information in the
college catalog.
7.1.9 College Advertising page
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7.1.9.0 Advertising Information
Each college is expected and encouraged to
provide prospective students with accurate
and objective information about its programs
and services.
7.1.9.1 Use of Public Funds
Under the General Provisions section of the
Appropriations Act effective July 1, 1989,
each college may use public funds for the
development, preparation and dissemination
of factual information about the following
subject: academic programs; special programs
for minorities; dates, times and procedures
for registration; dates and times of course
offerings; admissions requirements;
financial aid; tuition and fee schedules;
and other information normally distributed
through the college catalog.
7.1.9.2 Presentation of Information
Information may be presented in any and all
media, such as newspapers, magazines,
television or radio in the form of news,
public service announcements or
advertisements. Other forms of acceptable
presentation include brochures, pamphlets,
posters, notices, bulletins, official
catalogs, flyers available at public places
and formal or informal meetings with
prospective students.
7.1.9.3 Prohibited Promotion
Each college is prohibited from using public
funds for the development, preparation,
dissemination or presentation of any
material intended or designed to induce
students to attend by exaggerating or
extolling the college's virtues, faculty,
students, facilities or programs through the
use of hyperbole. Artwork and photographs
which exaggerate or extol rather than
supplement or complement permissible
information are prohibited. Mass mailings
are generally prohibited; however, either
mass mailings or newspaper inserts, but not
both, may be used if other methods of
distributing permissible information are not
economically feasible in the college's local
service area.
7.1.9.4 Compliance with Guidelines
The Chancellor of the VCCS and the president
of each college are responsible for the
respective college's compliance with this
subsection.
7.1.10 Degrees, Diplomas, Certificates page
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The design of degrees, diplomas, and
certificates must be approved by the State
Board.
7.1.11 College Newspapers
Publication of college and student newspaper
shall be at the discretion of the individual
college. |